The Dairy Queen Lips

The Dairy Queen lips (or DQ Lips for short) is the mascot character used by the fast-food chain company Dairy Queen, first appearing in 2006, around 2007 as that's when Dairy Queen's new logo debuted as one ad shows it beginning with the 2001-2008 logo and the end shows the 2008-present logo. We do know that the Haggle commercial (or the "Do You Wanna Buy A Box Of Thin Mints" commercial) aired around mid-late 2008.



History
The first ever appearance of the lips in a Dairy Queen commercial is in a 1978 ad for the Super Brazier burger, linked here. (in the final seconds). The lips wouldn't reappear for 28 years, next appearing in 2006. It is unknown what the first ad using the Dairy Queen end tag was, but it is believed to be this ad. The first animated lips commercial is featured in an ad for the Caramel Chip Cheesecake Blizzard lineup (Linked here). The lips mascot would feature in many more ads, some with the CGI lips and some as an end tag. The lips mascot was retired in 2011, due to John Behlmann starring in ads and most DQ ads went back to the "That's what I like about Texas" slogan (Texas only). In the rest of the US, the "So Good its RiDQlous" slogan was adopted. (Now defunct)

The Lips were voiced by Oliver Vaquer in most commercials

Appearance
The Dairy Queen lips, appear to be a set of CGI disembodied human lips with red lipstick that levitate in the air, while not possessing features such as eyes, ears, or even an inner mouth he is shown to interact within the environment of the commercials as if he did.

Personality
Despite the lips in question appearing to be womanly in appearance, DQ Lips speaks in a male American voice, often acting very patronizing to the viewer with a smug smile.

For the majority of the time DQ Lips is on screen, he usually acts down to earth throwing in bits of humor when promoting a food item or deal, under pressure however, he can act highly unpredictable as shown in one advert where he attacked a girl scout during the outtakes of a commercial, and broke the screen, attacking everyone in the studio

Quotes

 * "There's always fun-thing different at your Dairy Queen store!"
 * "Oh, uh, check it?"
 * "What's that? I have chili on my lips? Did I get it?"
 * "It'll make a man out of you. The new Chili meltdown Grillburger at Dairy Queen."
 * "Get carried away by the new Hazelnut Moolatte at Dairy Queen with Creamy DQ soft serve."
 * "Hey. I just drank like six mint mocha moolates at Dairy Queen. It's got coffee in it. Yeah, coffee. And DQ soft serve is good. Really good. They also have other flavors too, like Hazelnut Caramel and mocha. Not really sure which one's my favorite, maybe it's the new one, mint mocha. Not really sure. Have to sleep on it. Hmm, can't sleep. Oh, well. Where was I?"
 * "Great treats and great food. At DQ, there's more than one way to treat yourself, when you look a little closer."
 * "Wait, DQ put the cone.. IN the soft serve? Yet, they can't give me a face. Oh, the irony!"
 * "[singing] Give me a break, give me a break, break me off piece o that kit kat {high pitch, operatically) BA-A-A-A-AR! [screen breaks] Oops."
 * "Waffles and soft serve are hooking up? Hmm, I've hooked up once. She was an ear. [snarls seductively]"
 * "The new turtle waffle bowl sundae at Dairy Queen. With creamy DQ soft serve, pecans and... Wait. Is it pecans or pecans? Pecans? Okay. Pecans and gooey caramel. Or is it carmel? Hmm. Do one."
 * "I just had the new DQ Chicken Flamethrower. Watch this. [flames shoots out of him, but the flames burns someone] Sorry!
 * "So lemme get this straight. With the Dairy Queen Cheeseburger lovers deal, I can get two mouthwatering cheeseburgers for $2.22/$2.49/$2.99/$3.33, or I can sink my teeth into two meaty double cheese burgers for $3.33/$3.49/$4.99/$5.55? They're both such great deals, I mean which one should I get? The singles? Doubles? Singles?!"
 * "So I can get two mouthwatering cheeseburgers for $2.22/$2.49/$2.99/$3.33, or I can sink my teeth into two meaty double cheese burgers for $3.33/$3.49/$4.99/$5.55? They're both such great deals, I mean which one should I get? The singles? Doubles? Singles?!"
 * "Singles or Doubles? Singles? Doubles? SINGLES?!" [The lips split into the teeth and lips] Teeth: “Doubles.” lips: “singles!”
 * "Introducing Dairy Queen sweet deals!"
 * "Any 2 items for $3, any 3 items for $4, or any 4 items for $5."
 * "I can get a hot dog, and a small sundae, Together!” meal's the way I want them. A different meal any day, at a great price!"
 * "My pride and joy... I'm so happy. [whimpers] I was kind of hoping for a tear there."
 * "The new-"
 * "DQ has a new tin roof brownie blizzard treat? With chocolaty covered peanuts? Chewie brownie pieces? [pitch rises]Rich chocolate sauce?! All blundered in creamy DQ soft serve?!?! [clears throat and pitch is back to normal] Sorry. Got a thing for Chocolaty covered peanuts."
 * "Dairy Queen Iron grilled sandwiches are so awesome! I don't know why they don't iron grill other things, like the blizzard! Oh... that's why."
 * "Dairy Queen has crispy all-white meat chicken strips, golden fries, texas toast and country gravy for just $3.99? I gotta get down to DQ! (slams into the camera with a broken-in-half tooth) Right after I go to the dentist."
 * "Is it mathematically possible that such a huge treat is just $2.49? [sighs] If I only had a brain."
 * "Introducing the Dairy Queen Waffle Bowl sundae. Dq soft serve, all those delicious toppings, everyone in a chocolate dipped waffle bowl with that fresh-baked smell."
 * "I wouldn't give for just one nostril."
 * "Guess what?! Dairy Queen is having a HUGE Cheeseburger sale! Now a juicy single is just $.99/$1.99. A beefy double is just $1.49/$2.99. And a titanic tripple is just $1.99/$3.99!
 * "Uh-oh, locked jaw. Uh, A little help here!"
 * "Sure, I'll take two boxes."
 * "Wait, what? OHH, you're good."
 * "Great food, great deals."
 * "Together, it's the meal I want at the price I want.
 * "The choice is mine. I'm master of my own domain! ALL POWERFUL! MUAHAHAHAHAHAHAHAHAHAHAHA!!!"
 * "...whoa! was that lightning?"
 * "I can mix-match and make my meal any way I want."
 * "It makes me feel like I can control any thing. EVEN YOU..."
 * "Look into my uvula!"
 * "The Dq sweet deals value menu has nine items to choose from. Any 2 for 3 dollars, any 3 for 4, and any 4 for 5."
 * "So I can choose from over TWENTY THOUSAND MEAL COMBINATIONS!!! I'm gonna need a bigger treat."
 * "Huh, delicious AND a tongue twister."
 * " Hard... to... breath...!
 * "Mim? Who the heck is Mim?!"
 * "This ones for the carnivores."
 * (whispers) “Did I just use bacon as a verb? Maybe.”
 * "Happy 25th, Blizzard/big guy.
 * "Gotcha something! It's a spoon. For me... to eat... you."
 * "Whoa. It's dark in here. Good thing I've been whitening!"
 * "The dairy queen double cheeseburger meal is just $3.99/$4.99? This could be the greatest deal of all time! [echoes]"
 * "Yup, the Double cheeseburger deal's still the greatest. And less painful."
 * "Ooooh, 3D! Lemme get my glasses! (...) Okay that's pretty cool."
 * "Look, Dairy Queen has so many treats. It's getting pretty ridiculous. There's waffle bowl sundaes, moolates, peanut buster parfaits, banana splits, not to mention dozens of possible blizzard flavors. How can one decide? The answer... Fate."
 * "Note to self, fate's a jerk."
 * "Now when you buy any food item at Dairy Queen, get the galaxy's greatest shake for just $.99 and approve it's the galaxy's greatest shake. Here's Phil from the crab nebula."
 * "So Phil, is it?"
 * "That's Phil's yes."

Popularity
In Late 2020/Early 2021, some DQ Lip commercials, the Phil Commercial and the Thin Mints commercial, were turned into a meme, and many re-edits of the commercials were posted onto YouTube.